RESOURCES
Organizational Purpose
“VeraWorks Organizational Purpose Services.”
VeraWorks | 7 min.
This document explains the process that VeraWorks, the corporate purpose/ESG/CSR advisory firm led by Bea Boccalandro, uses to help companies identify and activate their purpose.
“How Caesars Entertainment Drastically Augmented its ESG Impact”
Sustainable Brands | 4 mins.
This article explains how one Fortune 500 department head ignited workplace purpose across multiple departments using an innovative initiative around social justice.
“There’s an Important Difference Between Passion and Purpose.”
Bea Boccalandro | 3 mins.
This video explains why focus on creating jobs that team members enjoy often generates disappointing results.
“Making Work More Meaningful with Bea Boccalandro”
Making Waves on Purpose Podcast | 24 mins.
This conversation between Bea and purpose luminary Jeff Senne covers how to overcome common organizational challenges to igniting every job with purpose.
YouTube Channel
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VCCI Luncheon Keynote: Does Your Small Business Need ESG? (Or should it run the other way?)

REACH Conference Keynote: Ignite Employee Sense Purpose (first 20 minutes only)

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What Makes Gen Z Happy? What Makes Them Sad? Research by Gallup & Walton Family Foundation

A Diversity Wake-up Call in The Big Apple

Is Gen Z entitled, or are we missing something?

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Short: Is Your Small Business Forgoing Sales Because of this Consumer Quirk?

How Helping Others Boosts Your Mental Health

What are the costs of CEOs taking partisan stands?

Will Taking a Political Stance Hurt Your Sales?

What's Missing from ESG

Make Your Job a Force for Good

Igniting purpose in any job
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